SBC TANZANIA LIMITED • INTERNAL & EXTERNAL RECRUITMENT
About the Role
SBC Tanzania Limited, a leading beverage company involved in the manufacturing, distribution and sale of PepsiCo brands across Tanzania, is seeking a qualified Area Sales Manager to join its team at the Singida Depot.
The successful candidate will oversee sales execution, coach field teams, achieve assigned volume targets, strengthen customer service and maintain effective route-level operational controls.
The purpose of the role is to support MDRs and CRs in growing business volume while delivering cost-efficient customer service across every route in the assigned territory.
Position Details
Company: SBC Tanzania Limited
Position: Area Sales Manager
Open Positions: 1
Location: Singida Depot, Tanzania
Reports To: General Manager
Recruitment: Internal & External
Advertisement Date: 6 November 2026
Key Responsibilities
1. Plan & Coach the Sales Team
- Plan daily sales activities and establish clear route priorities.
- Conduct MDR and CR briefings to align the sales team with daily targets and operational expectations.
- Participate in route rides to supervise, support and coach CRs.
- Provide practical guidance to strengthen field execution and sales performance.
2. Achieve Sales Volume Targets
- Achieve daily, weekly and monthly sales volume targets within the assigned area.
- Monitor route performance and take appropriate action to address shortfalls.
- Support consistent sales growth and product availability throughout the territory.
3. Serve & Grow Customers
- Resolve customer complaints promptly and maintain high customer service standards.
- Ensure retailer cards are properly completed and signed.
- Identify suitable locations for new coolers and push carts to strengthen product availability and market coverage.
- Support the acquisition of new customers and ongoing customer relationship management.
4. Reporting & Operational Control
- Sign DSS documentation for Finance in accordance with company procedures.
- Review next-day load-out proposals to support effective distribution planning.
- Prepare and submit accurate weekly and monthly sales and operational reports.
- Maintain effective controls and accountability over assigned sales activities.
Qualifications & Experience
- Education: Bachelor's degree in Business Administration or a related field.
- Experience: At least 3 years of experience performing similar responsibilities.
- Ability to plan and supervise sales activities, coach field teams and support route-level execution.
- Ability to work toward sales volume targets and maintain strong customer service standards.
- Strong organisational skills and ability to maintain accurate operational reporting and controls.
How Success Will Be Measured
Performance will be assessed against the following key measures:
- Effective resolution and prevention of customer complaints.
- Achievement of business sales volume targets.
- Growth in the number of new customers.
- Correct, complete and timely sales reports.
- Availability of all company brands within the assigned territory.
- Effective cooler replacement and deployment.
“No Noise, Just Execution.”
How to Apply
Interested candidates should submit their application documents combined into a single PDF file to the Human Resource Department, SBC Tanzania Limited, using the email address below.
Recruitment Email: sbc-recruitment@sbc.co.tz
Email Subject: Area Sales Manager
Application Deadline: Within seven (7) days of the advertisement dated 6 November 2026.
APPLY BY EMAIL
Combine your application documents into one PDF attachment and indicate the position title in the email subject line.
Equal Opportunity & Applicant Privacy
SBC Tanzania Limited is an equal opportunity employer, and the vacancy is open to internal and external applicants.
The employer's original advertisement includes an applicant data-processing notice covering recruitment administration, compliance, record retention and applicants' rights under applicable data protection requirements. Candidates should review the original notice before submitting their personal information.
PREPARE FOR YOUR NEXT SALES LEADERSHIP OPPORTUNITY
Does Your CV Demonstrate Your Sales Management Results?
A strong Area Sales Manager CV should demonstrate sales volume growth, team supervision, route execution, customer acquisition, distribution performance and measurable business results. HumanValue Consulting Limited offers optional professional CV review and tailoring services to help applicants present their qualifications effectively.
ENQUIRE ABOUT PROFESSIONAL CV SUPPORT
Optional HumanValue career support service. HumanValue is not identified as the recruiter for this SBC vacancy. CV support is not required for application and does not guarantee shortlisting or employment.
HumanValue Consulting Limited | Unlock Human Potential.
