Marketing Director Job

Meridianbet Tanzania is looking for an experienced and results-driven Marketing Director to lead the development and execution of strategic marketing initiatives that drive brand growth, customer acquisition, and retention across the Tanzanian market. This role is based in Dar es Salaam and offers an exciting opportunity to shape the company’s marketing direction within a leading international sports betting organization.

Read latest blog posts

How to Write a Winning Cover Letter in Tanzania

Best CV Format for Tanzania in 2026: What Employers Really Want to See

Key Responsibilities

•Develop and execute the company's overall marketing and branding strategy.

•Oversee integrated marketing campaigns across traditional and digital channels.

•Drive brand awareness and customer acquisition through innovative marketing initiatives.

•Promote company products, campaigns, events, and promotional activities.

•Monitor campaign performance and optimize marketing effectiveness using analytics and engagement data.

•Prepare reports on campaign ROI, customer reach, and engagement metrics.

•Manage social media presence and ensure consistent brand messaging.

•Identify sponsorship, partnership, and business development opportunities.

•Coordinate public relations activities and maintain strong media relationships.

•Manage the marketing budget and ensure cost-effective campaign execution.

•Conduct market research and competitor analysis to identify industry trends.

•Lead and mentor the marketing team to achieve departmental objectives.

•Collaborate with Operations, Retail, Online, Digital Marketing, and Customer Support teams.

•Organize promotional events, product launches, sponsorships, and community engagement initiatives.

•Ensure all marketing activities comply with company policies and regulatory requirements.

Qualifications & Experience

•Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

•Master's degree is an added advantage.

•Minimum of 5 years experience in a senior marketing leadership role.

•Experience in Betting, Gaming, Telecommunications, FMCG, or Media industries is an added advantage.

•Proven track record in managing large-scale marketing campaigns and media partnerships.

Required Skills

•Strong leadership and people management abilities.

•Excellent negotiation and relationship-building skills.

•Outstanding communication and presentation skills.

•Strong analytical and reporting capabilities.

•Experience in digital marketing, social media management, and marketing analytics.

•Creative thinking with a commercially focused mindset.

•Ability to work under pressure and meet deadlines.

•Excellent project management and organizational skills.

How to Apply

Qualified candidates should submit their Application Letter and CV combined into one PDF document to:

Email: hr@bittech.co.tz

Deadline: 31 August 2026

Only shortlisted candidates will be contacted.